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26 February, 18:12

When an advertiser seeks to create demand for a product category in general, this is known as

a. selective demand stimulation.

b. primary demand stimulation.

c. latent demand stimulation.

d. elastic demand stimulation.

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  1. 26 February, 18:30
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    The correct answer to the following question is B) primary demand stimulation.

    Explanation:

    Primary demand stimulation can be defined as such advertising messages, whose main objective is to promote the benefits of a product or product category, rather than promoting a whole brand. The main purpose of making such advertisement is to influence the buying decisions of consumers by telling them about the benefits of product and also in situation when a new product has been launched or technological up gradation has been made.
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Home » Business » When an advertiser seeks to create demand for a product category in general, this is known as a. selective demand stimulation. b. primary demand stimulation. c. latent demand stimulation. d. elastic demand stimulation.
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