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19 May, 14:04

Zinfizz is a beverage manufacturer. It presents WYB, a zero-calorie drink, to compete with MoodFresh's Shire, a low-calorie drink. When WYB is released in the market, MoodFresh cuts down the price on Shire to match WYB's price. Identify the strategic move that is most likely being implemented by MoodFresh in this scenario.

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  1. 19 May, 14:34
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    Answer: Attack move

    Explanation: In simple words, attack refers to the strategic move that is taken by a firm when it faces danger of loosing its market share to some other firm. In such a case, the attacking firm focuses on destroying the competing firms even it costs them their resources.

    In the given case, mood fresh is cutting their prices so that they can save their market share to Zinziiff.

    Hence we can conclude that mood fresh is using attack move.
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Home » Business » Zinfizz is a beverage manufacturer. It presents WYB, a zero-calorie drink, to compete with MoodFresh's Shire, a low-calorie drink. When WYB is released in the market, MoodFresh cuts down the price on Shire to match WYB's price.
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