Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy?
a. mission-goal matrix
b. market growth/market share matrix
c. product-market matrix
d. SWOT analysis
e. sales analysis
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Home » Business » Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy? a. mission-goal matrix b. market growth/market share matrix c.