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17 July, 21:52

The advertising message should focus on the key ___ of the product that are important to a prospective buyer in making trial and adopotion decisions

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  1. 17 July, 21:54
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    Answer: Benefits

    Explanation: The advertising message is the content of an advertisement. An advertisement is the process of drawing public attention to a particular product via various means of communication, such as Mass media and social media.

    The message of an advert should clearly show the benefits of purchasing a product as this would appeal more to the customers.
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