Mi Ola swimwear may occasionally make changes to their corporate or business-unit strategies. Identify the item below that would indicate a change to the corporate strategy. A. Offering a line of surf boardsB. Changing the fabric used on swim bottomsC. Discontinuing a certain color of swimsuitD. Selling the swimsuits in a major department store

Question

Jorge Schroeder

Business

31 July, 11:56

Mi Ola swimwear may occasionally make changes to their corporate or business-unit strategies. Identify the item below that would indicate a change to the corporate strategy. A. Offering a line of surf boardsB. Changing the fabric used on swim bottomsC. Discontinuing a certain color of swimsuitD. Selling the swimsuits in a major department store

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Deangelo · Answer 1

A) Offering a line of surf boards

Explanation:

If the company makes changes to how their products are made, e. g. different materials, colors, models, etc., they are not changing their corporate strategy, they are just modifying their product line. If they decide to start selling their swimsuits in a department store, they are increasing their outlets, that's all.

But when they decide to offer a very distinct product (a surfboard), then they are changing their corporate strategy from being just a clothing store to offering diverse products that can be used at a beach.