Blind taste-tests have shown that the taste of premium-priced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka. but the sales of premium vodkas are thriving. this is an example of: the perception of prestige and status as a means of differentiating a product. the importance of high-quality raw materials when using the differentiation strategy. the risk of product imitation by competitors. the danger counterfeiting holds for firms pursuing the differentiation strategy.
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