Organizational buying behavior is the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product. the actions consumers take in purchasing and using products and services, including the mental and social processes that come before and after the action. purchase behavior based upon derived demand. the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.

Question

Valentina Jacobs

Business

11 March, 09:36

Organizational buying behavior is the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product. the actions consumers take in purchasing and using products and services, including the mental and social processes that come before and after the action. purchase behavior based upon derived demand. the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.

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Felipe Lin · Answer 1

the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.

Explanation:

It is important to note that organisations do not buy the same way as individuals, there is a decision making process that must be followed. They do not only purchase products but even services. The Organizational buying processes includes;

Problem Recognition, General Need Description, Product Specification, Supplier Search, Proposal Solicitation, Supplier Selection, Order-Routine Specification, Performance Review.