Josh is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Josh's role is to:a. link movie wholesalers to other wholesalers. b. link film producers to other middlemen. c. always oversee the sale of movies to retailers. d. maintain the quality of the movie product. e. engage in short-term commitments to the least expensive channel member.
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