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14 January, 22:02

What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

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  1. 14 January, 22:14
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    The given statement belongs to "Uplift modelling" concept.

    Explanation:

    In analytical CRM Concept

    Uplift modeling, customer segmentation and Website personalization are exist.

    Uplift Modeling is an observational marketing method that forecasts the variance in the behaviour of consumers of a marketer's actions.

    It splits the audience into groups that respond to the marketing camp against a control group based on the expected disparity.
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