A nonprofit organization has generated a following of people who have created websites about the organization. Most of these sites are positively-inclined toward the organization; only a few are negative. The organization begins to buy up some of these sites (mostly the positive sites) and redirecting these URLs to their own home URL. What is the downside of this strategy

Question

Evan Simon

Business

4 February, 08:22

A nonprofit organization has generated a following of people who have created websites about the organization. Most of these sites are positively-inclined toward the organization; only a few are negative. The organization begins to buy up some of these sites (mostly the positive sites) and redirecting these URLs to their own home URL. What is the downside of this strategy

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Heidi Arroyo · Answer 1

Answer: b) By redirecting the URLs, those URLs will no longer rank independently on search engines, moving other (potentially negative) sites up higher in the rankings

Explanation:

The Non-profit Organization is shooting itself in the foot by purchasing the more positive sites and then setting them up in such a way that they will be redirected to their home page.

This is because when sites merely redirect, they lose their independence ranking. As this happens their place will be taken on search engines.

Seeing as the Nonprofit did this more with positive sites, there is a high chance that the sites that will replace those positive sites will be negative sites meaning that when people search for the Organization, they might see more negative information.