The GE "stop-light" evaluation method is a very objective approach because GE feels there are too many possible errors if it tries to use subjective criteria for judging "attractiveness" or "strength."True / False.

False

Explanation:

This method is a subjective approach, as the variables of Attractiveness and Strength cannot be measured quantitatively. These are measured by experts in the field, however, their subjective approach cannot be totally eliminated. Therefore, the GE "stop-light" approach is subjective, and possible errors ale always possible.