Ask Question
18 January, 17:13

Lisa is the revenue manager of a 500 room hotel property. Next week-end demand for her rooms will exceed the number of rooms she has available for sale. Which high demand pricing strategy will optimize revenue for her property

+1
Answers (1)
  1. 18 January, 17:25
    0
    Lisa should implement a differential pricing strategy.

    Explanation:

    A differential pricing strategy is basically selling the same product or service to different customers at different prices.

    Lisa will be able to charge a higher price to those willing and able to pay for it, and since the demand for rooms is larger than the supply, a shortage will result. So she will be able to allocate the 500 rooms to those customers who value them the most and are willing and able to pay a higher price for them.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Lisa is the revenue manager of a 500 room hotel property. Next week-end demand for her rooms will exceed the number of rooms she has ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers