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11 April, 19:01

Gen xers tend to be frugal and seek value when making purchases.

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  1. 11 April, 19:10
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    In comparison to Millennials and Generation Z, Generation X tends to be more frugal and seek value when making purchases. Those born between 1965 and 1980 are considered Generation X. Those born within this year range grew up working and saving money from a young age so those habits have stuck with them as they became consumers.
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