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8 November, 14:02

The sales manager is convinced that a 11% reduction in the selling price, combined with a $65,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? (Do not round intermediate calculations.)

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  1. 8 November, 14:30
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    net income increase of 11.25%

    Explanation:

    If the price p is reduced a 11% means that new price will be p (1-0.11)

    New price = 0.89p

    The new quantities demandes will increase a 25%, this means that the new quantities will be Q * (1+.025) = 1.25Q

    So, the net income under this new circunstances will be

    1.25 Q * 0.89P = 1.1125 P*Q

    This means a net income increase of 11.25%
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