Marietta is the product manager of Fireflies LTD, a company that designs and manufactures clothes and fashion accessories. Noticing the rising popularity of rhinestone jewelry and the fact that only a handful of stores actually stock it, she decided to take advantage of latent (undeveloped) demand of the market. Marietta knew that she was taking a risk by committing organizational resources to pursue this idea but was confident about the merit of her decision in deciding the allocation of resources for attaining her goals. Which managerial task can Marietta be said to be performing
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