Unlike consumer-focused salespeople, business-focused salespeople: question 23 options: require customers to come directly to a retail store. call on other companies to sell their products. shorten the sales process time. do not travel to customer locations.

I would say that a business oriented company would require the customers to come directly to the retail store to see the merchandise and decide whether to purchase it or not as opposed to salesmen/women that go actively to businesses to demonstrate and give a sales pitch for their products. The former case would be like a furniture store for consumers whereas the latter case could be like a mine that uses industrial equipment like pumps, trucks etc.