When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Question

Madilynn Maxwell

Business

24 May, 06:40

When Maricela looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

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Answers (1)

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Kyra Pope · Answer 1

At the stage of problem recognition

Explanation:

Problem recognition is the result when the customer acknowledges the substantial difference among what is perceived as the actual product and the product the person wants to buy and it will directly influence the decision making of the consumer in the process of buying.

So, in the situation, she is in a problem that she has nothing to wear for the party. This will be the problem recognition stage of the consumer purchase decision process.