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26 January, 18:02

Firms use four basic strategies to compete in the international environment. These are: A. an international strategy, a localization strategy, a global strategy, and a transnational strategy B. across-cultural strategy, a trade block strategy, a regional strategy, and a world strategy C. adomestic-based strategy, an international-focused strategy, a local/regional-based strategy, and a cultural-based strategy D. aninternational strategy, a regional strategy, a global strategy, and a world strategy

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  1. 26 January, 18:16
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    The correct answer is letter "A": an international strategy, a localization strategy, a global strategy, and a transnational strategy.

    Explanation:

    Strategies firm use at the moment of competing at the international level are:

    International strategy. This refers to offering products and services similar to what competitors may offer in a foreign country. The firm produces products with features that other companies abroad are implementing. Localization strategy. Implies looking for markets where the goods and services of a firm could be potentially purchased due to consumer patterns and needs. A global strategy. It requires a company offering a product that might be desirable anywhere around the world. It is mainly implemented in technological devices manufacturing. Transnational strategy. Involves taking products to different regions in the world and shaping the original goods according to the local expectations of the consumers.
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