You are a marketing manager for a company that packages vacations to exotic locations. You use a variety of media to promote these trips, including upscale magazines, infomercials, and direct mail. One of your primary objectives is integration. This is because if you integrate these programs,
you will cut the cost of communicating with audiences. they will be easier to measure for their results.
they will be easier to measure for their results.
they will be more effective than the sum of their parts.
you will eliminate the need to tailor specific messages to specific audiences.
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