To drive customers to your website, you need to create

Put pop up ads that directs people to your website

Ads

Explanation:

To drive customers to your website, you need to create ads.

Ads are the way to drive traffic to your website. You need to create ads of your site and place it on different sites according to the target market. When people come to that places, they see your ad and when find it of their interest, they will click on that ad and will be directed to your website. This way you can drive more customers to your site.