Michael's craft store has coupons every week in the local papers, and texts additional promotions to its loyal customers to prompt them to return to the store for great deals. What is Michael's producing by engaging with its customers in this manner?

The correct answer is letter "C": creating loyalty with customers and encouraging purchases action by the customer.

Explanation:

By offering newspaper coupons every week and sending texts to customers with special deals, Michael's is increasing its presence in the market and encourages consumers to return to the store the have a look at the promotions available.

Also, Michael's is increasing its customers' commitment to the store since it is providing consumers with a service that other companies handling similar businesses are not providing.