What award-winning advertising campaign has become synonymous with chick-fil-a?

Chick-fil-A’s "Eat Mor Chikin" is an award-winning advertising campaign which features three cows holding signs that say "Save cows, eat more chicken."

In the early '90s, Chick-fil-A was predominantly known for being a mall-based fast-food chain, but starting in 1994, the chain started to slowly shift its focus to freestanding entities. With that shift came a new batch of opponents-big burger joints.

The brand wanted an agency that could grind with its budget to make advertising campaigns that would stop people on their tracks and encourage more people to choose Chick-fil-A over their competitors.