Ask Question
8 May, 03:15

You appreciate that consumers are hesitant to purchase spa services that they cannot evaluate before consumption. What is the best strategy to address the intangibility of spa services?

+2
Answers (1)
  1. 8 May, 03:43
    0
    To address intangibility, a marketer needs to use tangible cues in their marketing to make the customer see the benefit of the service being offered.

    Marketers could also use testimonials to vouch for the quality of the service being sold.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “You appreciate that consumers are hesitant to purchase spa services that they cannot evaluate before consumption. What is the best strategy ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers