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13 June, 00:53

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:

a) a joint venture.

b) contract manufacturing.

c) direct licensing.

d) franchising.

e) a strategic alliance.

Answers (1)
  1. 13 June, 02:10
    A strategic alliance.


    A strategic alliance is made between two organizations in which they exchange their skills and competence for mutual benefits.
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