A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:
a) a joint venture.
b) contract manufacturing.
c) direct licensing.
d) franchising.
e) a strategic alliance.
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Home » Business » A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called: a) a joint venture. b) contract manufacturing.