A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:

a) a joint venture.

b) contract manufacturing.

c) direct licensing.

d) franchising.

e) a strategic alliance.

Question

Kibbles

Business

13 June, 00:53

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:

a) a joint venture.

b) contract manufacturing.

c) direct licensing.

d) franchising.

e) a strategic alliance.

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Answers (1)

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Psycho · Answer 1

A strategic alliance.

Explanation:

A strategic alliance is made between two organizations in which they exchange their skills and competence for mutual benefits.

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:a) a joint venture.b) contract manufacturing.c) direct licensing.d) franchising.e) a strategic alliance.