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24 July, 21:56

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called:

a) a joint venture.

b) contract manufacturing.

c) direct licensing.

d) franchising.

e) a strategic alliance.

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  1. 24 July, 22:13
    0
    A strategic alliance.

    Explanation:

    A strategic alliance is made between two organizations in which they exchange their skills and competence for mutual benefits.
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