Janis parker is in charge of marketing for a department store sale. during previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. a colleague suggests tv commercials as another approach to marketing. janis is resistant to change because she knows that the radio advertisements have worked. what form of resistance to change is janis exhibiting?

Question

Harry Ponce

Business

15 August, 09:44

Janis parker is in charge of marketing for a department store sale. during previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. a colleague suggests tv commercials as another approach to marketing. janis is resistant to change because she knows that the radio advertisements have worked. what form of resistance to change is janis exhibiting?

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Larry Cantrell · Answer 1

Past success

Explanation:

During previous sales, Janis had success using only radio advertisements to draw customers into the store for a sale. When her colleague suggests tv commercials as another approach to marketing, she was resistant to change because of her past success with radio advertisements.