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18 January, 19:44

The firm that allows customers to select from a variety of standard options to create the service or product of their choice is practicing is called

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  1. 18 January, 20:01
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    Mass customization.

    Explanation:

    Mass customization is a marketing and manufacturing technique where a firm allows customers to select from a variety of standard options to create the service or product of their choice.

    For example, the mass customization of footwear by Nike or Adidas.
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