Jorge is a manager at Starbucks. His operational plan includes achieving annual sales of $4,000,000 for his store. With only one month left to end of the fiscal year, Jorge realizes that he won't reach his annual sales goal. What are his options?

He must consider promotions to achieve higher sales to achieve the targets. To do this he must assess whether his branch is able to handle this increased sales and that promotional cost doesn't outweighs the benefits arising from the increased sales. Jorge must also polish the sales team's behaviour with the customer and must provide its customers with a pleasant environment which increases the appetite of their customers.