Charlotte loves her mom's edible cookie dough recipe, and she assumes everyone else will too. She starts a cookie dough business. Charlotte views promotion, such as advertising and personal selling, as the most important activities needed to sell her product. She figures that consumers only have to learn about her product before becoming loyal and steadfast customers. What type of orientation does Charlotte seem to embrace

Sales orientation

Explanation:

Sales orientation refers to trying to sell the products that you know how to produce instead of the products that customers need. This type of marketing approach was very common during the 1920s to early 1950s, where large manufacturing companies based their marketing strategies on promotional events, specially large discounts, instead of caring about what would satisfy their customers' needs.

Charlotte probably loves her mom's cookie dough and since she truly believes that anyone who tries it will also love it, then she should sell it. The problem with this approach is that Charlotte hasn't thought about what are her potential customers' needs and wants. Even if they like the edible cookie dough, will they buy it? Does edible cookie dough satisfy anyone's needs?

Some people argue that effective marketing will create a need even if it didn't exist, Steve Jobs was the most notorious supporter of that idea, but how many people have created products that changed the world more than once? Will edible cookie dough be so fantastic that it will change its customers' lives?