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20 December, 10:20

After enrolling in the MBA program at Macatawa State University, Sheri began having second thoughts. Although MSU seemed to be a good choice based on location, reputation, and price, Sheri was not convinced she had made the right choice. Sheri is suffering from: Select one: a. dissatisfaction. b. cognitive dissonance. c. choice insufficiency. d. poor product quality. e. too many opportunity costs.

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  1. 20 December, 10:23
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    B. Cognitive Dissonance

    Explanation:

    Cognitive Dissonance refers to a psychological state wherein an individuals thoughts are inconsistent and conflicting. Such a feeling leads to uneasiness, anxiousness and mental discomfort.

    For instance, a smoker after smoking considering the possibility of his getting diagnosed with cancer.

    Such a state of mind makes it hard to arrive at a decision since thoughts are not in accord or harmony and the individual is always considering and reconsidering his/her decisions.

    In the given case, Sheri after having already enrolled is reconsidering her decision despite knowing she cannot rewind and change her already opted option. This behavior indicates a state of cognitive dissonance.
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