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8 April, 07:47

Economics tells marketers that consumers' decisions are shaped by the total _ their products offer.

A. cultural values

B. utility

C. esteem

D. physiological needs

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Answers (1)
  1. 8 April, 08:09
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    B. utility

    Explanation:

    Economists describe utility as the satisfaction derived from the consumption of a good or service. It is the usefulness or ability of a product to satisfy the customer's needs or wants. Utility is dependent on the intensity of a need or want.

    Unsatisfied wants and needs cause the demand for products to rise. Intense needs also increase demand. As per the law of supply and demand, the higher the demand, the higher the price. Goods that are able to offer solutions to customer need have a high utility value. Consumers will always prefer them.
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