You heard somebody say, Marketing is just sales and advertising" Discuss the accuracy of this statement

Marketing is much more than just sales and advertising.

Explanation:

Marketing is when an individual or a firm develop the interest of a client or an intending customer to the product one sells or services one render. It makes use of research, distribution, sales promotion etc.

Before an individual or a business venture goes into marketing, it must make thorough research on who his potential buyers are, how can he convince them to buy the products.

The distribution channel must also be considered, like getting the goods

directly to the buyers or involving middle men. There is also sales promotion when considering marketing. Sales promotion includes all activities aimed at promoting immediate sales like raffle draws, offering gifs after purchase etc.

The basic aim of marketing is to sell, acquire customers and retain them while employing marketing concepts and mix (using place, price, promotion and product).