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12 February, 19:31

Sun Yip, the marketing manager at Bryte Systems Inc., decides to enter into foreign markets as his company has surplus amounts of fluorescent light bulbs because of an accidental overrun in manufacturing. He has little or no intention of maintaining continuous market representation. Sun Yip’s firm is at which stage of international marketing involvement?

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  1. 12 February, 19:35
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    Answer: Infrequent global marketing

    Explanation:

    Infrequent global marketing, also known as infrequent foreign marketing, occurs when changes in a firm's production levels causes temporary surpluses of its products. These products are then sold overseas. However the selling of these products overseas is merely temporary, and occur for as long as these surpluses are available. However these surpluses may be absorbed or even consumed completely by customers domestically, if an increase in demand occurs. Once this happens the foreign sales activity may be removed from the market. There is thus minimal intention of maintaining a consistent representation within this market. It is important to note that during this stage there is minimal affect within the firm's product lines.
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