Nathaniel is working with his company to develop advertisements that generate awareness about dyslexia (a learning disorder). What kind of advertising would Nathanial use for this cause?

The two main advertising types that would work best for Nathaniel are direct marketing and support media. Direct marketing involves sending information out directly to people in efforts to reach them quickly and directly. They hope to have a direct response from those they mail the information to. If Nathaniel wants to bring awareness to dyslexia, by sending the information directly to consumers, he may reach people he wouldn't have otherwise. Support media adds information that is not usually included in traditional marketing. This type could be billboards, directories and other common areas that people visit to bring awareness on a larger scale.