Giampanini Fashions hopes to gain a foothold in the Indian designer market. To achieve this objective, they convince ex-super model and Indian sweetheart, Aishwarya Sen, to be their brand ambassador, and launch a nationwide PR campaign in which the diva endorses their apparel. Which element of a program plan is best illustrated in this scenario?

Question

Zander Swanson

Business

7 February, 09:18

Giampanini Fashions hopes to gain a foothold in the Indian designer market. To achieve this objective, they convince ex-super model and Indian sweetheart, Aishwarya Sen, to be their brand ambassador, and launch a nationwide PR campaign in which the diva endorses their apparel. Which element of a program plan is best illustrated in this scenario?

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Answers (1)

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Anastasia Horton · Answer 1

A) tactics

Explanation:

While a marketing strategy is the overall plan, marketing tactics are the actions required to carry out the strategy. In other words, the marketing strategy sets the goals, while the marketing tactics are the activities necessary to execute the strategy and achieve those goals.