Firms that listen to existing customers and tailor offerings based on this input are far more likely to identify potentially disruptive technologies than those that experiment with products that existing customers do not demand.

True or False?

The correct answer is False.

Explanation:

Currently, customer satisfaction has become one of the fundamental objectives of organizations, managing to integrate all the functional areas that compose it as a better response to customer expectations.

Satisfaction is considered as the result of the purchase and use of a product or service, and in order to achieve it as an organizational objective, marketing must be directed towards the consumer, determine what they want, identify their needs and their expectations to maximize them through the products or services, taking into account that the expectations can be emotional or structural, the first refers to everything associated with the tangible elements at the time of the provision of the service, and the second, has to do with the emotion of the client, What you expect to feel in the service experience.