When discussing the marketing planning process, stp stands for?

When discussing the marketing planning process, STP stands for segmentation, targeting and positioning that firms use to identify and evaluate opportunities for increasing sales and profits. In addition,

• Market segmentation includes aggregating prospective buyers into groups or segments that have mutual needs and will respond similarly to a marketing action.

• Targeting is the procedure of assessment the appeal of various segments and then determining which to pursue as a market.

• Market positioning includes the process of importing the marketing mix variables so that the target customers have a clear, characteristic, desirable sympathetic of what product does or signifies in a contrast with opposing products.