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28 January, 04:09

What type of marketing uses high-tech brain scanning instruments to record the brain's responses to various marketing stimuli (package designs, brand logos, fragrances, TV ads, and so on) via the five senses (sight, sound, smell, touch, and taste)

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  1. 28 January, 04:30
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    The correct answer is letter "E": neuromarketing.

    Explanation:

    Neuromarketing is a combination of science and marketing techniques. Based on studies related to brain processes and how they are provoked, neuromarketing looks for measuring neurobiological activities when there is exposition to brands, advertisements, and other marketing strategies.

    Neuromarketing aims to understand behavior caused by brands and the purchase process according to neuron activity.
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