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1 January, 09:36

Which type of franchising involves a franchisee purchasing the right to use the franchisor's trade name without distributing particular products exclusively under the franchisor's name?

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Answers (2)
  1. 1 January, 09:53
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    Trade name frnachisee

    Explanation:

    Trade Name Franchisee is the arrangement whereby there is a franchisor (supplier) whose function is to supply a product or to the franchisee (dealer) who could also use the brand name (identity) of the franchisor (supplier). Trade Name Franchise is also called product franchise. The term franchising is the method of distributing goods and services.

    The Franchisor is The entity that lends its trademark or trade name or trademark and is the supplier of the product while the Franchisee is the entity that pays royalty and an initial fee in order to have the right to use its business under the franchisor's name.
  2. 1 January, 09:56
    0
    Trade name Franchising

    Explanation:

    Franchising

    Franchising is a type of business management or ownership where two independent organizations agree mutually to transfer business secrets from the owner Franchisor to the franchisee for an agreed fee. The Franchisor offers the technical know-how and the franchisee uses its trade name. McDonald's, KFC and Pizza Hut are examples of the world's top franchise. A franchise can come in three forms namely; product distribution, trade name, manufacturing, and business format franchising.

    Trade Name franchising

    In trade name franchising, the franchisee mutually obtains the right of the franchisor (business owner) to use his / her product name without distributing or manufacturing the same product as the Franchisor. For Example, Mr. Lee (Franchisee) meets Mr. Scot (Franchisor) to use his trade name to open a franchise and Mr lee will only use the trade name without distributing Mr. Scots Product.

    Therefore trade name franchising gives the franchisee access to the trade name without distributing the product.
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