Eskimo joe's offers food, spirits, and logo merchandise to customers, who in turn, offer eskimo joe's money. What is this relationship known as?

a. Exchange

b. Shared value

c. Marketing

d. Customer equity

e. Marketing management

The correct answer is A. Exchange

Explanation:

The word "exchange" refers to the process of receiving something while giving another thing that can be of the same kind or a different equivalent element. In business, exchange occur as different agents including sellers, buyers or costumers trade products, goods, money, etc. This implies, the relationship between Eskimo joe's and its customers is "exchange" because Eskimo Joe's provides food, logo merchandise, and other products and receives as a result of this money, which means there is a trade between different agents.