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26 July, 09:08

When a firm offers a very low price on a product to attract customers to a store and once in the store the customer is persuaded to purchase a higher-priced item, the practice is referred to as price discrimination. bait and switch. deceptive pricing. predatory pricing.

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  1. 26 July, 09:27
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    The answer is bait and switch pricing.

    Explanation:

    Bait and switch pricing is a form of deceptive pricing that describes the practice whereby customers are lured into a store by offers or claims about the existence of a quality or low priced item which turns out to be unavailable.

    The retail store then tries to sell or persuade the customer to buy a similar item at a higher price. This kind of pricing is widely considered as a fraudulent form of retail sales and most countries have laws against it.
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