If company managers want to pursue cost-saving actions that can potentially result in their company achieving a sustainable cost advantage over rivals because the company's actions to cut costs cannot be detected by rivals from the information in either the FIR or the Comparative Competitive Efforts section of the CIR, then they should consider.
a. pursuing actions to keep marketing expenses per branded pair sold in the Wholesale segment at or near the industry-low in each region.
b. all possible avenues for avoiding the payment of any import tariffs
c. all possible means of boosting worker productivity in ways that lower labor costs per pair produced mail-in rebates.
d. underspending rivals on search engine advertising in the Internet segment
e. always delivering orders to footwear retailers at the lowest feasible cost and never offering
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