Apollo tyres tire company focuses specifically on the technical aspects of their tires. they often have leftover inventory because as great as their tires are, they do not meet many customer's needs. instead of focusing on their customers, what marketing philosophy does apollo tyres use?

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19 January, 03:21

Apollo tyres tire company focuses specifically on the technical aspects of their tires. they often have leftover inventory because as great as their tires are, they do not meet many customer's needs. instead of focusing on their customers, what marketing philosophy does apollo tyres use?

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Alyvia Hubbard · Answer 1

Production philosophy.

Explanation:

The tire company Apollo uses a product philosophy, whose strategic marketing focus is to emphasize the product, generating lower production costs, lower costs and mass distribution. In this philosophy, it is believed that the customer is attracted by affordable and affordable products.

The ideal would be for the company to adapt itself to use more contemporary marketing strategies, since the product philosophy is a somewhat outdated strategy, given that the information age and new technologies have narrowed the relationship between customer and company, and consumers they increasingly expect the company's focus to be on meeting their needs for satisfaction, service, additional benefits that enable the creation of value for the customer.