Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred?

A. Innovators

B. Early adopters

C. Laggards

D. The early majority

Question

Lilianna Austin

Business

14 September, 04:05

Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred?

A. Innovators

B. Early adopters

C. Laggards

D. The early majority

+2

Answers (1)

Know the Answer?

Gerardo Heath · Answer 1

Answer: Option C

Explanation:

The customers are categorized based on their time of adoption to a new product. Innovators are the first people to try the product they are few in the market. Early adopters based on the opinion of the people move to new products in the market. Early majority is a large group of people who move on with new products seeing that is the latest product and that the product which they use may become obsolete.

Laggards are the last group of people who adopt to new products. Laggards are traditional people who would like to go by old ways. Fred is a laggard who has low income and does not wished to switch to new digital technology.