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11 April, 08:45

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of

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  1. 11 April, 08:55
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    Answer: The correct answer is "Cause-related marketing".

    Explanation: This is an example of Cause-related marketing.

    Cause-related marketing is a type of corporate social responsibility activity, for which a business promotion campaign has a dual purpose: to increase profitability and improve society.

    In this case, the supermarket chain seeks to increase its sales, promoting that 1% of these will be donated to local after-school programs for underprivileged youth.
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