Market segmentation refers to;
(a) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one customer segment at a time.
(b) sorting prospective buyers into groups that are willing (or not) to pay more than the cost of production for a good or service.
(c) disaggregating prospective buyers from groups into segments of one (individuals) and creating specific products that will satisfy each individual's unique needs.
(d) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
(e) the belief that it is possible to satisfy every customer's needs
Identify the correct segment within which they belong?
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Market segmentation refers to; (a) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
Which of the following insurance types will cover the possessions inside your home? ARenter's insurance BHomeowner's insurance CBoth A & B DNeither A nor B
Answers (2)
Which theory argues that the effort employees put forth depends on three aspects: their beliefs about their own performance potential, their beliefs regarding the rewards that the firm will give in response to that performance, and the appeal of
Answers (1)
A chart of accounts is a list of all ledger accounts and an identification number for each. Identify the following accounts as either an asset (A), liability (L), equity (EQ), revenue (R), or expense (E) account. a. Advertising Expense b.
Answers (1)
When a periodic inventory system is used, a. only revenue is recorded each time a sale is made. b. only the reduction of inventory is recorded each time a sale is made. c. only the cost of goods sold is recorded each time a sale is made. d.
Answers (1)
Alaska Mining Co. acquired mineral rights for $67,500,000. The mineral deposit is estimated at 30,000,000 tons. During the current year, 4,000,000 tons were mined and sold. Required: a. Determine the amount of depletion expense for the current year.
Answers (1)
New Questions in Business
In the united states today, what gives money its value?
Answers (2)
An employer has the right to monitor workers electronic communications if
Answers (1)
What is a kind of federal payroll tax A) Medicare tax B) sales tax C) property tax D) progressive tax
Answers (2)
The Rye Corporation has provided the following information: Total sales were $1,240,000. Beginning net accounts receivable was $49,000. Ending net accounts receivable was $63,000. Sales returns and allowances totaled $108,000.
Answers (1)
It's important to know whether you've paraphrased and cited source material for your paper correctly so you avoid plagiarism. Read the original quote below and the two attempts to paraphrase it.
Answers (1)