Market segmentation refers to;
(a) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one customer segment at a time.
(b) sorting prospective buyers into groups that are willing (or not) to pay more than the cost of production for a good or service.
(c) disaggregating prospective buyers from groups into segments of one (individuals) and creating specific products that will satisfy each individual's unique needs.
(d) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
(e) the belief that it is possible to satisfy every customer's needs
Identify the correct segment within which they belong?
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Market segmentation refers to; (a) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
A one-year zero coupon bond costs / $99.43$99.43 today. Exactly one year from today, it will pay / $100$100. What is the annual yield-to-maturity of the bond? (I. e.
Answers (1)
The government decides to reduce its expenditure by $250. the multiplier in this economy is 4 and the tax rate is 22 percent. the net effect of this contractionary fiscal policy is to:
Answers (1)
Strawberry Fields purchased a tractor at a cost of $39,000 and sold it two years later for $25,300. Strawberry Fields recorded depreciation using the straight-line method, a five-year service life, and an $7,000 residual value. Required: 1.
Answers (2)
Blossom Company issued $504,000 of 10%, 20-year bonds on January 1, 2020, at 102. Interest is payable semiannually on July 1 and January 1. Blossom Company uses the effective-interest method of amortization for bond premium or discount.
Answers (1)
Seidner Company had the following account balances at the end of the first year of operations: Revenues $ 102 comma 000 Salaries Expense $ 13 comma 000 Dividends $ 9 comma 000 Utilities Expense $ 13 comma 000 Advertising Expense $ 8 comma 000
Answers (1)
New Questions in Business
Who puts the federal budget together?
Answers (1)
Board Games, Inc. makes board games. The following data pertains to the last six months:Direct Labor HoursManufacturing OverheadMonth 1 45,000 $295,000Month 2 60,000 $320,000Month 3 57,000 $323,000Month 4 52,000 $247,250Month 5 34,000 $178,200Month
Answers (1)
Chick-fil-A's "Eat Mor Chikin" advertising campaign features three cows holding signs that say things like "Save the cows, eat more chicken.
Answers (1)
A company makes a single product that it sells for $16 per unit. Fixed costs are $76,800 10) per month and the product has a contribution margin ratio of 40%.
Answers (1)
Silver Trading Corp. recorded a net income of $200,000 for the year 2021. For the same period, the company purchased land for $150,000. It sold some of its long term investments for $50,000 during the period.
Answers (1)