When you need evidence to make a decision, turn to a. the literature b. use cost-effective analysis c. use cost-benefit analysis d. use cost-minimization analysis

the answer would be C : Cost-benefit analysis

Actually both option B and option C are often used as a base to make a decision.

But in Cost-benefit analysis, it used systematic approach to estimates the strength and weakness of each alternatives that satisfy all operational activities, which is very great for Business making decision