Which of the following is true of licensing/franchising? a. The licensor/franchisor has the ability to coordinate globally. b. The licensing/franchising strategy creates very limited competitors. c. The licensor/franchisor does not have tight control over technology and marketing. d. The licensor/franchisor has to bear the full costs and risks associated with foreign expansion.
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Home » Business » Which of the following is true of licensing/franchising? a. The licensor/franchisor has the ability to coordinate globally. b. The licensing/franchising strategy creates very limited competitors. c.