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20 February, 05:37

Jen mullin, the vice president of marketing for numi organic tea, describes their typical customer as a female, college-educated tea lover, possibly an "eco-mom." what type of market segmentation has she used to identify this customer group?

a. geographic segmentation

b. demographic segmentation

c. ethnic segmentation

d. psychographic segmentation

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Answers (1)
  1. 20 February, 05:52
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    B. Demographic segmentation
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