The boston consulting group's matrix is based on the
a. idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
b. assumption that a firm's actions have a profitable impact on marketing strategy.
c. business position and market attractiveness of the firm.
d. philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
e. idea that a product's market growth rate and market attractiveness determine the marketing strategy.
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