What is positioning? A. Selecting which segments to enter B. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers C. A part of a company-driven marketing strategy D. Developing profiles of market segments E. Dividing a market into smaller groups of buyers

Question

Oliver

Business

22 July, 13:02

What is positioning? A. Selecting which segments to enter B. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers C. A part of a company-driven marketing strategy D. Developing profiles of market segments E. Dividing a market into smaller groups of buyers

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Brodie Mckenzie · Answer 1

The correct answer is B. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Explanation:

Positioning is the way a company wants customers to perceive, think and feel about its brand versus competitive entries. It is is a process of emphasizing the brand's distinctive and motivating attributes in the light of competition.